HUDEN

Branding

Visual Identity

Huden Branding

Company:

HUDEN

Project:

Branding / Package

Type:

Cosmetics

Platforms:

All

In this project, our task was to redesign the HUDEN brand, which is inspired by a planetary concept by merging the planets Mars and Neptune around the infinity symbol, taking their blue and red color personalities. This fusion gives life to a universe of products for both men and women. With a pharmaceutical approach, HUDEN products aim to be representative in showcases of stores focused on skincare.

In addition to the brand redesign, we designed sub-brands for various skincare purposes, including cleansing, care, sun protection, and I also carried out the illustration and character design for the brand's children's products. We also developed the visual aspect and feel of HUDEN product packaging to create an attractive and consistent user experience.

The entire project focused on the high-quality dermocosmetic and cosmetic industry, serving both dermatologists looking for magistral formulas and individuals seeking to care for and protect their skin with reliable products.

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